Some 19% of adults in the 18 to 29 age range have become cord cutters, dropping cable or satellite TV service, while another 16% have never had a traditional subscription TV package.
Variety - Pew Research Center’s Home Broadband 2015 study found that 24% of all American adults do not subscribe to cable or satellite TV service. Of those, 15% have become cord cutters in recent years while 9% qualify as “cord nevers.” The high cost of cable and satellite TV packages was cited by 74% of the cord cutters as the reason for dropping service.
Two-thirds of all adults who do not subscribe to cable or satellite TV cited alternate sources of content — Netflix, Amazon and Hulu among them — as the reason for not having a traditional pay TV service.
The study found that the overall adoption rate of broadband service in the home has dropped slightly from 2013, to 67% of U.S. households compared to 70% two years ago. The number of “smartphone-only” homes, in which smartphones are the sole source of online access, has climbed to 13% in 2015, up from 8% in 2013.
1 comment:
Thanks
Post a Comment