Media Post - Overall, the top 10 publishers -- together owning around 60 news sites -- account for 47% of total online traffic to news content last year, with the next-biggest 140 publishers accounting for most of the other half, SimilarWeb found.
The biggest online news publisher for the U.S. audience was MSN, owner of MSN.com, with just over 27 billion combined page views across mobile and desktop, followed by Disney Media Networks, owner of ESPN and ABC News, with 25.9 billion.
Time Warner, owner of CNN and Bleacher Report, had 14.8 billion, followed by Yahoo with 10.3 billion, and Time, Inc. with 10.2 billion.
A bit further down the totem poll were CBS Corp., owner of Cnet.com, with 9.9 billion combined page views; NBC Universal, with 9.5 billion; Matt Drudge, with 8.5 billion; Advance Publications, with 8 billion; and Fox Entertainment Group, owner of Fox News, with 7.9 billion.
Turning to specific publications, MSN.com accounted for all of MSN’s traffic, again with 27 billion page views, followed by ESPN.go.com, with 23 billion; CNN.com, with 8.8 billion; Drudge Report, accounting for all of Matt Drudge’s traffic at 8.5 billion; Buzzfeed.com, at 6.8 billion; Foxnews.com, at 6.9 billion; NYtimes.com, with 6.3 billion; News.yahoo.com, at 6 billion; Cnet.com, at 5.2 billion; and Huffingtonpost.com, at 4.3 billion.