January 3, 2016

Median age for cable news viewers is in the sixties

MRC TV - For the 14th consecutive year, Fox News led in total viewers and in the 25-to-54-year-old demographic crucial to advertisers. The network’s average of 1.8 million viewers in prime time placed it second among all cable channels, the highest finish for a cable news channel ever. (ESPN came in first.) Continue reading the main story Related Coverage

CNN had strong growth, with a total-day average of 490,000 viewers, representing its highest viewership in six years and a 23 percent bump over last year. In the crucial 25-to-54 demographic it was up 18 percent, and the network also had gains of better than 30 percent in prime time in both total viewers and in the 25-to-54 segment.

MSNBC had a 2 percent increase in average viewers, to a total-day average of 352,000, but it struggled elsewhere. Coming off a rough performance in 2014, the channel lost an additional 19 percent of its viewers in the 25-to-54 demographic in prime time and 18 percent in that demographic in total-day viewers this year.

The cable news channels, however, still tend to skew older: The median age for CNN viewers this year was 61, while it was 63 for MSNBC and 67 for Fox News.

Fox News had an average of 207,000 total-day viewers in the 25-to-54-year-old demographic, compared to CNN’s 149,000 and MSNBC’s 89,000. And even though this is the closest CNN has been to Fox News in that demographic in seven years,

“The O’Reilly Factor” on Fox News was the No. 1 cable news program for the 14th consecutive year, with an average of 2.8 million viewers, and it finished first in the 25-to-54 demographic for the 15th consecutive year.

1 comment:

AgustinG said...

1.8 million viewers out of a population of 320 million. That's .005% of the population. The only people pretending these numbers represent anything important are the people running FOX News.