Axios - Major video streaming services have hiked their cheapest tier of ad-free subscription prices by an average of $6.69 since launch, according to an analysis by Axios' Sara Fischer. Streaming inflation has pushed users to pursue more free, ad-supported streaming options like Tubi and Roku.
It's part of what's driving consolidation in the industry, as entertainment giants look to rebundle and repackage their services to make them more palatable to cost-conscious consumers.
Disney+ now costs $18.99 for its cheapest, ad-free tier, up from $6.99 at launch in 2019. Netflix and Hulu have each increased their cheapest ad-free tiers by $9 since launch.
Five of the eight major video subscription streamers introduced new price hikes in the U.S. this year. So 2026 may not see as many hikes. More
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