The Guardian - Box office earnings in October have crashed to levels not seen since the late 1990s, with Halloween weekend becoming the worst of the year so far.
According to a report in Variety, cinema takings for October in North America totalled $425m (£323m), the lowest figure since October 1997, when it was $385m – not counting October 2020, when North American cinemas only took $63m as moviegoing was severely affected by the Covid-19 pandemic.
A number of factors have been blamed for the poor results. Notably, there was a paucity of putative blockbusters, with the only large-scale effects movie on release being Tron: Ares, which took $67m in North America, as part of a disappointing $133m worldwide gross against its $180m reported budget.
Also disappointing was the performance of so-called “awards season” films, with Dwayne Johnson wrestling movie The Smashing Machine, Julia Roberts #MeToo drama After the Hunt, and music biopic Springsteen: Deliver Me from Nowhere all grossing less than expected.
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