MSNBC renaming itself

 Axios - MSNBC, the progressive cable network owned by NBCUniversal, is rebranding to MS NOW, an acronym that stands for My Source for News, Opinion and the World....

The rebrand is part of a wider effort by NBCU to create a distinction between the cable networks it plans to spin out and the remaining NBCU parent company. The rebrand represents a larger set of changes for MSNBC, as it aims to separate itself from NBC News' broader newsgathering operations and develop its own identity.