Black Americans boycotting big stores

The Guardian - A growing group of African Americans ... are ditching corporate big-box retail stores who rolled back their DEI programs and instead are shopping at small, minority- and women-owned businesses they believe value their dollars more. In February, more than 250,000 people signed a pledge to boycott Target after Rev Jamal Bryant, pastor of New Birth Baptist church outside of Georgia, called for a 40-day Target Fast that started at the beginning of the Lenten season.

The boycott has become a movement across social media and within community neighborhoods nationwide with the shared goal of rejecting systems that do not value the African American community, and it has already impacted Target. In the first quarter of the year, the company reported a $500m loss in year-over-year sales, citing reaction to the boycott and lower foot traffic.