Elon Musk

Guardian - Elon Musk doesn’t stop tweeting. Over just seven days last week, he made nearly 650 posts to the social network he bought in November 2022 and half-heartedly rebranded as X. In addition, he spent nearly three hours battling through technical problems he would later attribute to an unproved hacking attack in order to host a “conversation” with Donald Trump, as well as livestreaming himself playing a couple of hours of Blizzard’s swords-and-sorcery game Diablo IV.

The sheer volume of his content would be impressive enough on its own, but even as someone so addicted to posting that he spent more than the budget of the Manhattan project to buy the site, Musk’s consistency is alarming. Over the course of the week of tweets analysed by the Guardian, there was one 90-minute period – between 3.00 and 4.29am local time – when he never posted. Every other half-hour period, night or day, he sent at least one tweet. He posted at 4.41am on a Saturday morning, at 2.30am on a Wednesday night, and at 11pm six days out of seven.