Donald Trump, The Art of the Deal, 1987 - The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe something is the biggest and the greatest and the most spectacular.
I call it truthful hyperbole. It’s an innocent form of exaggeration — and a very effective form of promotion.
1 comment:
He's a clever individual. Repulsive, but clever. He has everyone dancing to his tune, completely in thrall to him and his antics.
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