Neil Garrett, Aoen - I recently conducted a study at University College London with Tali Sharot, Dan Ariely and Stephanie C Lazzaro about the temptation to be dishonest. We investigated whether having opportunities to act dishonestly on a repeated basis could affect our readiness to choose dishonesty over and above honesty. The idea is that if someone initially decides to act dishonestly, they will feel bad about it, and so can only bring themselves to be dishonest by a small amount. The next time they act dishonestly, even though it still feels bad, it doesn’t feel as bad. As a result, one could be dishonest to a greater extent before reaching a point where they feel bad enough to stop.
Understanding why requires connecting two important ideas. The first relates to the role that emotional arousal plays in moral decision-making. The second concerns a feature of how the brain operates when contexts are repeated, known as neural adaptation.
Some moral dilemmas provoke emotional reactions that restrict our willingness to act disreputably, and are accompanied by bodily responses like increased heart rate and perspiration. When this happens, our willingness to act disreputably is reduced. For example, in a study by the psychologists Stanley Schachter and Bibb Latané in 1964, students were given the opportunity to cheat in an exam but beforehand half of them were given beta blockers, a pill which lowers physiological reactions. The remaining students were given a placebo. The students that had their arousal levels pharmacologically reduced cheated more on the exam compared to those given a placebo. So there is a physiological reaction against taking the less-than-virtuous path. But when this reaction is absent, that path becomes more tempting.
The second idea is neural adaptation. When entering a restaurant, you notice the wonderful smells of the freshly made food. But after a while, you become less sensitive to these aromas and soon stop noticing them. This is an example of neural adaptation: the brain becomes less sensitive to stimuli after repeated exposure, which keeps our attention from being sapped by aspects of the environment that don’t really need it. In the restaurant, after you’ve got used to the aromas, you can focus on more important things: conversation, what to order, and so on.
These two ideas – the role of arousal on our willingness to cheat, and neural adaptation – are connected because the brain does not just adapt to things such as sounds and smells. The brain also adapts to emotions. For example, when presented with aversive pictures (eg, threatening faces) or receiving something unpleasant (eg, an electric shock), the brain will initially generate strong responses in regions associated with emotional processing. But when these experiences are repeated over time, the emotional responses diminish.
In our study, we went one step further. Might the brain also adapt to behaviour of our own making that we find aversive? In other words, if we engage in behaviour we feel bad about over and over again, does our emotional response to this behaviour adapt? If so, then we’ve got a prediction: since we know that emotional responses can constrain our willingness to be dishonest, if these responses decrease through adaptation, dishonesty ought to increase as a result.