November 29, 2015
NPR's audience getting older, smaller
Washington Post - Listening among Morning Edition‘s audience has declined 20 percent among people under 55 in the past five years. Listening for All Things Considered has dropped about 25 percent among those in the 45-to-54 segment. The growth market? People over 65, who were increasing in both the morning and afternoon hours. … As audiences drift to newer on-demand audio sources such as podcasts and streaming, the bonds with local stations – and the contributions that come with them – may be fraying.