March 31, 2015

MSNBC takes another hit

Variety - Fox News remained the dominant news network, especially in primetime, while CNN solidified its standing as the No. 2 newsie and closed the demo gap some with FNC on a total-day basis.

According to Nielsen “most current” estimates for the Dec. 29, 2014-March 29, 2015 quarter, Fox News cruised to a primetime victory in the key news demo of adults 25-54. It averaged 328,000 viewers nightly (up 9% vs. a year ago) and was followed by CNN (192,000, up 11%), MSNBC (136,000, down 40%) and HLN (130,000, up 11%).

CNN has now beaten MSNBC in primetime for four consecutive quarters. And for MSNBC, whose “Rachel Maddow Show” and “Last Word with Lawrence O’Donnell” had their worst showing on record, this is its lowest-rated quarter since Q2 in 2006.

Fox News was again especially dominant on weeknights, where its average audience of 409,000 adults 25-54 was larger than CNN (207,000) and MSNBC (131,000) combined.

No comments: