February 22, 2015

Entropy update: Hillary Clinton tries to rebrand herself. . . .again

Washington Post - Is Hillary Rodham Clinton a McDonald’s Big Mac or a Chipotle burrito bowl? A can of Bud or a bottle of Blue Moon? JCPenney or J. Crew?

As she readies her second presidential campaign, Clinton has recruited consumer marketing specialists onto her team of trusted political advisers. Their job is to help imagine Hillary 5.0 — the rebranding of a first lady turned senator turned failed presidential candidate turned secretary of state turned likely 2016 Democratic presidential nominee.

Clinton and her image-makers are sketching ways to refresh the well-established brand for tomorrow’s marketplace. In their mission to present voters with a winning picture of the likely candidate, no detail is too big or too small — from her economic opportunity agenda to the design of the “H” in her future campaign logo.

“It’s exactly the same as selling an iPhone or a soft drink or a cereal,” said Peter Sealey, a longtime corporate marketing strategist. “She needs to use everything a brand has: a dominant color, a logo, a symbol. .?.?. The symbol of a Mercedes is a three-pointed star. The symbol of Coca-Cola is the contour bottle. The symbol of McDonald’s is the golden arches. What is Clinton’s symbol?”

7 comments:

Anonymous said...

What is Clinton’s symbol?”

Should be quite easy to come up with a special rainbow to depict "Full Spectrum Dominance*, no?

Anonymous said...

How about a cameleon?

Anonymous said...

The "H" design is a great idea. That is what Hillary stands for - Hillary.

Anonymous said...

#$.

Anonymous said...

Get fit, work out, shoot guns, ride horses, read Emerson, play the xylophone, have a little too much to drink, drive a volt, hang out with Katy Perry.

Anonymous said...

The enormous initials HRC in iron bathed in light and torch flames behind the speakers platform in the stadium or auditorium is always dark then she shows up always late, in uniform flanked by her own special police and maybe some drone tech dogs. Her donors could display their logos under the HRC symbol.

Anonymous said...

Fashion is a no brainer. Generally she should dress as Catwoman did with a mask. Down South she should dress in an Elvis jumpsuit. Out west like Annie Oakley. On foreign trips she should dress in the native costumes. This election will be decided on fashion, accessories and cosmetics, which Jeb has no answer for.