July 3, 2013

MSNBC's endless lecturing hasn't worked

Business Insider - Despite a heavy period of news that included the Boston Marathon bombings and the Jodi Arias trial, MSNBC's second-quarter ratings plunged to their lowest level since 2007.

In primetime, MSNBC drew an average of 584,000 total viewers and 196,000 viewers in the key 25-54 age demographic. Those numbers were down 16% and 12%, respectively, from the second quarter of 2012. And they accounted for quarter lows not seen since the fourth and second quarters of 2007, respectively.

The network had seen signs of this coming in some dreadful monthly ratings, particularly in May. The same factors contributed to the network's ratings decline over the full quarter. "The Rachel Maddow Show" suffered its lowest-rated quarter in terms of total viewers since 2008. And June alone was the lowest rated month ever for Maddow in both total viewers and in the 25-54 group.

New host Chris Hayes continues to pull in sluggish ratings for "All In With Chris Hayes," which in its first full quarter on air provided MSNBC with the lowest-rated 8 p.m. hour in the 25-54 demographic since 2006.

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