February 6, 2013

The newspaper crash

Newsosaur, UK - Print newspaper readership ranged from 16% of forty-somethings to only 6% of those in their twenties, according to a survey released last year by the Pew Research Center.  By contrast, Pew found that 30% of Americans aged 50-64 and 48% of those over the age of 65 had read a newspaper on the prior day.

The repudiation of the print delivery system by young people is probably the single greatest factor in the sharp decline Pew detected in newspaper readership in the last decade.  Pew found that only 29% of the American population read a newspaper in 2012, as compared with 56% in 1991 – the first time researchers asked the question.

No comments: