USA Today-Small manufacturers, craftsmen and retailers are marketing the Made-in-USA tag to score do-gooder points with consumers for employing stateside, says Margarita Mendoza, founder of The Made in America Movement, a lobbying organization for small manufacturers.
working: Over 80% of Americans are willing to pay more for Made-in-USA
products, 93% of whom say it's because they want to keep jobs in the
USA, according to a survey released in November by Boston Consulting
Group. In ultra-partisan times, it's one of the few issues both
Democrats and Republicans agree on.
considering similar products made in the U.S. vs. China, the average
American is willing to pay up to 60% more for U.S.-made wooden baby
toys, 30% more for U.S.-made mobile phones and 19% more for U.S.-made
gas ranges, the survey says.