A crucial part of the system: “MagicBands” — bracelets equipped with Radio Frequency Identificationchips that “will function as room key, park ticket, FastPass and credit card.”
Did you buy a balloon? What attractions did you ride and when? Did you shake Goofy’s hand, but snub Snow White? If you fully use MyMagic+, databases will be watching, allowing Disney to refine its offerings and customize its marketing messages.