Instagram - Earlier this week, we introduced a set of updates to our privacy
policy and terms of service to help our users better understand our
service. In the days since, it became clear that we failed to fulfill
what I consider one of our most important responsibilities – to
communicate our intentions clearly. I am sorry for that, and I am
focused on making it right.
The concerns we heard about from you the most focused on advertising,
and what our changes might mean for you and your photos. There was
confusion and real concern about what our possible advertising products
could look like and how they would work.
Because of the feedback we have heard from you, we are
reverting this advertising section to the original version that has been
in effect since we launched the service in October 2010. You can see the updated terms here.
You also had deep concerns about whether under our new terms,
Instagram had any plans to sell your content. I want to be really clear:
Instagram has no intention of selling your photos, and we never did. We
don’t own your photos – you do.
Finally, there was also confusion about how widely shared and
distributed your photos are through our service. The distribution of
your content and photos is governed by our privacy policy, and always
has been. We have made a small change to our terms to make that as clear
as possible.
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