November 21, 2012

Benetton's mannequins to spy on you

Atlantic - This holiday season, if you shop at Benetton, you may be under surveillance.

.... The store has purchased mannequins from an Italian company which promises that "from now on the mannequins will not only display your collections ... [but will] make it possible to 'observe' who is attracted by your windows and reveal important details about [them]."

As Bloomberg's Andrew Roberts reports:

"It's spooky," said Luca Solca, head of luxury goods research at Exane BNP Paribas in London. "You wouldn't expect a mannequin to be observing you."

The EyeSee looks ordinary enough on the outside, with its slender polystyrene frame, blank face and improbable pose. Inside, it's no dummy. A camera embedded in one eye feeds data into facial-recognition software like that used by police. It logs the age, gender, and race of passers-by.

1 comment:

Anonymous said...

I'm beginning to feel like I should get one of those joke heavy glasses with the eyebrows, nose and mustache, and wear them all the time.