November 9, 2012

A techie meets the Romney campaign

John Ekdahl, Ace of Spades HQ - What is Project Orca? Well, this is what they told us:

Project ORCA is a massive undertaking – the Republican Party’s newest, unprecedented and most technologically advanced plan to win the 2012 presidential election.
Pretty much everything in that sentence is false. The "massive undertaking" is true, however. It would take a lot of planning, training and coordination to be done successfully (oh, we'll get to that in a second). This wasn't really the GOP's effort, it was Team Romney's. And perhaps "unprecedented" would fit if we're discussing failure.

The entire purpose of this project was to digitize the decades-old practice of strike lists. The old way was to sit with your paper and mark off people that have voted and every hour or so, someone from the campaign would come get your list and take it back to local headquarters. Then, they'd begin contacting people that hadn't voted yet and encourage them to head to the polls. It's worked for years.

From the very start there were warning signs. After signing up, you were invited to take part in nightly conference calls. The calls were more of the slick marketing speech type than helpful training sessions. There was a lot of "rah-rahs" and lofty talk about how this would change the ballgame.

Working primarily as a web developer, I had some serious questions. Things like "Has this been stress tested?", "Is there redundancy in place?" and "What steps have been taken to combat a coordinated DDOS attack or the like?", among others. These types of questions were brushed aside (truth be told, they never took one of my questions). They assured us that the system had been relentlessly tested and would be a tremendous success....

At 6:30AM on Tuesday, I went to the polls. I was immediately turned away because I didn't have my poll watcher certificate. Many, many people had this problem. The impression I got was this was taken care of because they had "registered me". Others were as well. But apparently, I was supposed to go on my own to a Victory Center to pick it up, but that was never communicated properly. Outside of the technical problems, this was the single biggest failure of the operation. They simply didn't inform people that this was a requirement. In fact, check out my "checklist" from my ORCA packet:



Notice anything missing? My guess is the second "Chair (if allowed)" was supposed to be "poll watcher certificate" but they put chair twice. This was an instruction packet that went out to 30,000+ people. Did no one proof-read it?...

By 2PM, I had completely given up. I finally got ahold of someone at around 1PM and I never heard back. From what I understand, the entire system crashed at around 4PM. I'm not sure if that's true, but it wouldn't surprise me...

So, the end result was that 30,000+ of the most active and fired-up volunteers were wandering around confused and frustrated when they could have been doing anything else to help. Like driving people to the polls, phone-banking, walking door-to-door, etc. We lost by fairly small margins in Florida, Virginia, Ohio and Colorado. If this had worked could it have closed the gap? I sure hope not for my sanity's sake.

The bitter irony of this entire endeavor was that a supposedly small government candidate gutted the local structure of GOTV efforts in favor of a centralized, faceless organization in a far off place (in this case, their Boston headquarters). Wrap your head around that.

1 comment:

Strelnikov said...

Techno-collapse of the Republican Party.