This wasn't the first time the Komen Foundation has been mean

Wikipedia - In 2007, the organization changed its name to Susan G. Komen for the Cure and trademarked the running ribbon as part of its new branding strategy. Komen has come under fire for legal action against other nonprofits or organizations using the phrase "for the cure" within their names. An August 2010 article in the Wall Street Journal detailed a case in which the organization Uniting Against Lung Cancer was told in a letter from Komen that they should no longer use the name "Kites for the Cure" for their annual fundraising event. Komen also wrote to the organization to warn them "against any use of pink in conjunction with 'cure.'" More than 100 small charities have received legal opposition from Komen regarding various uses of the words "for the cure" in their names, at a cost of nearly $1 million per year in donor funds. Among the offending charitable organizations and events were "Par for the Cure," "Surfing for a Cure," "Cupcakes for a Cure" and "Mush for the Cure". Komen says that the organization protects its trademarks as a matter of financial stewardship and that they want to prevent confusion among donors. According to Komen general counsel Jonathan Blum, a mixup could result in a donation being inadvertently sent to another charity. Others suggest that the trademark issue is more about dominating the pink ribbon marketplace.