December 29, 2011

Jon Stewart more popular than Fox News, whose average viewer is now 65 years old

Politicus USA - By losing 9% of their audience in 2011, Fox News’ prime time lineup now averages fewer viewers than Jon Stewart’s The Daily Show.

According to TVNewser, Fox News averaged 1.868 million total viewers in prime time compared to 2.3 million for The Daily Show.

The audience erosion continued over at Fox News as the network lost 8% of its total viewers and 14% of their viewers in the 25-54 demo.

“Red Eye” was the only Fox News show to post ratings gains in 2011. Bill O’Reilly, Sean Hannity, and On The Record With Greta Van Susteren all lost viewers.

The reason why Fox News feels so threatened by Jon Stewart is because his program is more popular than anything not named Bill O’Reilly on the network. Not only is Stewart popular, but he is popular with the coveted young demographics that Fox News struggles with. The average Fox News viewer is 65 years old.

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